AEAS Digital Marketing Packages for Australian Schools
Build your school’s profile in key international markets
Your school has a compelling story to tell. Reaching prospective families overseas requires knowing where to tell it, how to communicate it and what matters to those considering an Australian school education.
Give your international marketing the attention it needs
School marketing teams know their domestic audiences well, but may have limited experience with the platforms, languages and approaches needed to reach families overseas.
International marketing is often concentrated around a single annual visit to each market, with little activity during the rest of the year. With increasing competition from other study destinations, Australian schools need consistent visibility and relevant stories that help families understand what makes them distinctive.
We’re already reaching your future families
Throughout the year, AEAS invests in digital marketing across key international markets to promote Australian school education, introduce families to Australian schools and support international student recruitment.
Through locally relevant content, paid advertising and ongoing engagement with parents and education agents, we have built audiences that schools would otherwise need considerable time, resources and local expertise to reach.
Now your school can tap into this established year-round activity, with a dedicated campaign that puts your own stories in front of the audiences AEAS has worked to build.
Year-round activity
An active marketing program that continues beyond individual events and recruitment visits.
Established audiences
Parents and education agents reached through sustained investment and engagement.
Local expertise
Market knowledge and local partnerships to adapt and deliver your campaign.
School-sector expertise behind your campaign
For more than 40 years, AEAS has worked with Australian schools, international families and education agents. Through AEAS Testing, Australian Schools Exhibitions and our ongoing marketing activity, we understand the questions that influence international school choice.
Our team helps your school turn that understanding into relevant campaign content, with support from planning and localisation through to delivery and reporting.
Choose your digital marketing package
Choose the number of markets you want to reach and the depth of your campaign. Both packages run for one calendar month and include organic and paid media coverage, translation and localisation, market-specific delivery, tracking and detailed post-campaign reporting.
Standard
Introduce your school or put one compelling story in front of families in a selected market.
$1,500 + GST
One calendar month · One market
- One core campaign story
- One exposure in your selected market
- Organic and paid media coverage
- Translation and localisation
- Market-specific execution and tracking
- Detailed post-campaign reporting
ASIS benefit: 25% off one 12-month Summary Listing, purchased separately.
Premium
Showcase two distinct aspects of your school across three selected markets.
$3,750 + GST
One calendar month · Three markets
- Two distinct core campaign stories
- Two exposures in each selected market, six in total
- Organic and paid media coverage
- Translation and localisation
- Market-specific execution and tracking
- Detailed post-campaign reporting
ASIS benefit: 25% off one 12-month Premium Listing, with the establishment fee waived. Listing purchased separately.
What is a market exposure?
One school story. One selected market. One exposure.
One exposure is one school-specific campaign story promoted to AEAS audiences within a selected market. AEAS selects the channels, formats and distribution approach suited to the audience and content. Packages provide access to our audiences and market expertise, rather than a fixed number of posts or a guaranteed placement on a particular platform.
All prices are in Australian dollars and exclude GST. Packages use school-supplied campaign content unless optional AEAS content creation is selected, as outlined below.
Choose your markets
Packages are available across the following markets, subject to campaign availability.
Mainland China
Hong Kong SAR- Taiwan
South Korea
Cambodia
Vietnam
Thailand
AEAS plans to extend the offering to further markets from 2027. Additional markets will be announced as they become available.
Add another market to your package
Standard includes 1 market. Premium includes 3 markets. Extend either package into additional markets for $600 + GST per market.
For example, adding one market to Premium gives you 4 markets, with both campaign stories promoted in each: eight exposures in total.
The additional-market fee covers adapting and promoting your existing campaign content in that market; it does not include developing new stories.
Two ways to prepare your campaign content
Choose whether your school supplies the finished English copy or AEAS develops it for you.
Your school supplies the content
Included in your package price
Your school provides complete, approved English campaign copy and suitable photos or videos.
Supply one core story for a Standard package or two distinct core stories for a Premium package.
AEAS reviews your content for suitability before adapting it for your selected markets.
AEAS develops the content
Content creation surcharge applies
Your school supplies a briefing, source information and suitable images. AEAS develops the English campaign copy and prepares the supplied assets for your approval.
The surcharge depends on your selected Digital Marketing Package:
| Your marketing package | Surcharge |
|---|---|
| StandardOne core campaign story | $350 + GST |
| PremiumTwo distinct core campaign stories | $600 + GST |
Charged once per campaign, regardless of the number of markets. The applicable surcharge is additional to your marketing package fee. All prices are in AUD.
AEAS handles translation, localisation and campaign delivery in your selected markets as part of your Digital Marketing Package.
What could your campaign look like?
Introduce your boarding experience
Standard package
Thailand
Use one story to introduce your boarding community, showing families how students are supported and what daily life looks like. Your school supplies approved copy and suitable images; AEAS adapts and promotes the story in Thailand.
1 story · 1 market · 1 exposure
Show more of what makes your school distinctive
Premium package + AEAS content creation
Vietnam
Cambodia
Thailand
Develop two stories: one focused on academic opportunities and another on student life and support. Your school provides the briefing and assets; AEAS develops the content and adapts both stories for all three markets.
2 stories · 3 markets · 6 exposures
$3,750 package + $600 content creation surcharge
Campaign total: $4,350 + GSTTake one story into two markets
Standard package + 1 additional market
Hong Kong SAR
+
Mainland China
Extend a Standard campaign in Hong Kong SAR into Mainland China for an additional $600 + GST. Your school supplies the approved copy and images; AEAS adapts and promotes the same core story in both markets.
1 story · 2 markets · 2 exposures
$1,500 package + $600 additional market
Campaign total: $2,100 + GSTThese examples show possible campaign combinations. Each runs for one calendar month, subject to market and timing availability. Optional ASIS listings are purchased separately and are not included in these totals.
Ready to reach more families?
Request a campaign or ask us about the right package for your school. AEAS will be in touch to discuss your needs and confirm availability.
Additional benefit: save on an ASIS listing
Your marketing package unlocks a discount on an optional Australian Schools Information System (ASIS) listing. The listing is purchased separately.
Standard package
25% off a 12-month Summary Listing
Normally $1,500 + GST
You pay $1,125 + GST
Save $375 + GST
Premium package
25% off a 12-month Premium Listing
PLUS the establishment fee waived
Annual listing normally $2,400 + GST
You pay $1,800 + GST
Save $1,850 + GST*
$600 listing discount + $1,250 establishment fee waived.
*Combined Premium saving applies to a new listing where the establishment fee would otherwise be payable. Discounts apply to one 12-month subscription and cannot be combined with other promotional ASIS rates. Existing subscribers should contact AEAS about the applicable adjustment.
From planning to campaign results
We work with your school to prepare the content, coordinate delivery in your selected markets and report on campaign performance.
-
At least 6 weeks before
Confirm your campaign
Choose your package, markets and preferred month. AEAS checks availability and confirms your booking.
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At least 1 month before
Supply your materials
Provide approved copy and assets, or your briefing and source material if AEAS is developing the content.
-
At least 7 business days before
Final content approval
For AEAS-developed content, final approval is required by this deadline so production can proceed on schedule.
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Campaign launch
Your campaign goes live
Your campaign runs from the first to the final day of the selected month, with organic and paid promotion scheduled across that period.
-
After your campaign
Review the results
AEAS aims to provide your detailed report within 15 business days after the campaign month ends, using available platform and partner data.
Before production begins
Full payment is required before any production or content creation begins. For AEAS-developed content, approve the draft or provide one consolidated round of amendments within three business days of receipt. Late materials or approvals may require rescheduling.
Choose your timing with AEAS
AEAS event campaigns take priority. School-specific campaigns are unavailable in the relevant market during the event month and the immediately preceding month. Further restrictions may apply during the wider event campaign period.
Reporting metrics vary by platform and market. Campaigns do not guarantee particular levels of reach, engagement, enquiries or enrolments.
Frequently asked questions
What does AEAS content creation include?
AEAS develops the core English campaign copy from your completed briefing and source information, and undertakes basic preparation of the assets you supply. Your school reviews and approves the English copy before translation and localisation.
The surcharge is $350 + GST for a Standard marketing package (one core story) or $600 + GST for a Premium marketing package (two distinct core stories). It applies once per campaign, regardless of the number of markets selected.
Content creation excludes photography, video production or editing, typeset documents, bespoke brochures, substantial bespoke graphic design and specialist creative production.
Can we choose specific platforms or request a set number of posts?
AEAS determines the channels, formats and distribution approach appropriate to each selected market. Your package purchases market exposures, rather than a fixed number of posts or guaranteed placement on a particular platform.
What content and permissions do we need to provide?
Supply approved English copy and usable assets, or choose AEAS content creation and provide a completed briefing and source material. You must hold the necessary rights, permissions and consents for AEAS to adapt, translate, publish and promote everything supplied, including photographs or video featuring students.
Can our campaign run alongside an AEAS event?
AEAS event campaigns take priority. School-specific campaigns are unavailable in the relevant market during the event month and the immediately preceding month; further restrictions may apply during the wider event campaign period. AEAS will discuss available dates with you.
Can we book a longer campaign or request exclusivity?
Longer campaigns, unusually broad market coverage and market exclusivity can be considered through a tailored quotation, subject to availability. Standard and Premium packages do not include exclusivity.
What if we already have an ASIS listing?
If you paid the normal ASIS rate and purchase an eligible package during your current subscription period, the applicable difference may be adjusted against an outstanding invoice or held as credit on your AEAS account. The package benefit cannot be combined with other promotional ASIS rates.
Does a campaign guarantee enquiries or enrolments?
No. Both packages include organic and paid media coverage and detailed reporting, but do not guarantee particular levels of reach, engagement, enquiries or enrolments. Reporting uses available platform and partner data.
Let’s plan your school’s campaign
Tell us which markets you would like to reach and what you would like to promote. You can request a package or ask for advice before deciding.
Request a campaign or enquirePrefer to speak with me?
Campaign bookings require at least six weeks’ notice. Submitting a request does not confirm a booking. AEAS will confirm availability and provide the booking Terms & Conditions before you proceed.
