Managing Director and Owner

Tracey O’Halloran has been involved in the international education industry through AEAS for over 25 years.

She is a registered psychologist in Australia, a Member of the Australian Psychological Society (MAPS) and holds a Graduate Diploma in Adolescent and Child Psychology from the University of Melbourne and a Bachelor of Arts and a Bachelor of Social Work, both from Monash University.

Before moving to AEAS in a full-time capacity, Tracey had an extensive career working for the Victorian government in health and human services policy and practice positions and in providing consulting and advisory services for the Australian and state governments and community service organisations during five years as an Associate Director at KPMG.

Tracey became Managing Director at AEAS in 2009, and over the past 15 years, has focused on business development and growth.

Her experience in and knowledge of Australia’s international school sector is unrivalled, which is a key reason so many schools trust AEAS to support their international student programs and strategy.

General Manager, AEAS China

Lan Lan Cao joined AEAS in 2011 shortly after the AEAS China office was established.  Lan Lan holds a Bachelor degree with a major in English from the University of International Business and Economics (UIBE), Beijing, China.

Lan Lan provides leadership, direction and support to the AEAS team based in Beijing.

The Beijing team includes

• Yanan Huang, Marketing Director (joined AEAS in 2014)
• Su Ye, Marketing Manager (joined AEAS in 2016)
• Li Ping (Ping Ping), Administration (joined AEAS in 2013)
• Li Hua, Administration (joined AEAS in 2013)
• You Guoying (Yoyo), Accountant (joined AEAS in 2019)

Director, Operations, Events and Relationships

Sally Warnecke joined AEAS in May 2015 and holds a Bachelor of Education (Secondary).

Prior to joining AEAS, Sally had extensive experience in managing a family owned business, providing account management and business administration services for a number of different organisations, and as an invigilator and test day manager at Monash University for IELTS.

Sally is a member of the AEAS leadership team and oversights day to day operations, school and agent relationships and event management.

Director, Marketing and Business Development

Brett joined the AEAS leadership team in early 2020, following stints leading the marketing teams at St Leonard’s College in Brighton, and Trinity Grammar School in Kew. He holds a Bachelor of Arts majoring in Linguistics, and a Bachelor of Commerce majoring in Marketing from Monash University.

His expertise lies in developing innovative and highly effective marketing campaigns, achieving excellent results from a minimum of resources. Having worked in education-related marketing for over 10 years, he has a passion for helping schools to find their voice and position themselves in their local and international communities.

Brett has lived and worked throughout Australia, Germany and the UK, and has executed marketing campaigns for schools and AEAS across all of the key recruitment markets for Australian schools. This has given him a strong understanding of the differences and nuances in each market, as well as developing tools and relationships to effectively and successfully market in these locations.

Brett was instrumental in supporting AEAS’ sector leadership and advocacy in relation to COVID-19 responses, and has significantly improved and strengthened AEAS marketing across all elements of the business.

Manager, Marketing & Communications

Jenni first joined AEAS from 2010-2012 and worked closely with Tracey across all aspects of the business.  She returned in June 2017 bringing with her a wide ranging set of skills to complement the team on many levels.

With a background in advertising and public relations, and recently 10 years driving the logistics department for a top Australian manufacturer, her skills are integral to the coordination and support of all AEAS major projects including IT projects, publications, events and marketing.

Valeria Serpa, Rhys O’Brien, Elena Kuecker and Linda Jen

The AEAS Operations Team is able to assist with questions or requests for information about the AEAS Test and AEAS Reports.

• Elena joined AEAS in 2012 and has extensive administration and admissions experience in schools and across other industries.
• Rhys previously worked at AEAS from 2021 to 2023, and rejoined our Operations Team in 2025. He has a Bachelor of Visual Arts, as well as postgraduate qualifications in Education and Communications Design.
• Valeria joined AEAS in 2023 and holds a Bachelor of English and Portuguese Teaching, CELTA and a Diploma of Library Services and Information. She has teaching and administration experience.
• Linda joined AEAS in 2025 and has extensive experience working in compliance for TEQSA and RMIT.

Please contact the Operations Team via email to [email protected]