AEAS International Marketing Events for Australian schools
AEAS has organised highly successful international student recruitment events in key source markets for over 35 years.
For 35 years, AEAS has supported Australian schools in connecting with quality education agents and international families across key source markets. Our in-country marketing events offer invaluable opportunities for schools to share their stories, build meaningful relationships, and inspire confidence in families considering an Australian education for their children.
Building trust through direct engagement
Successful international student programs are built on strong relationships—grounded in trust, understanding, and consistency. Regularly visiting markets in person allows schools to deepen existing connections and foster new ones with education agents, alumni, current and past parents and local schools. AEAS events help your school stand out in an increasingly competitive global landscape, while also contributing to the strength and visibility of the Australian school sector as a whole.
I really enjoyed the Hong Kong Exhibition.The families were of high quality, and we had some great conversations. It was a very productive and positive experience overall.
“The whole experience across the 4 cities was fantastic. The organisation and information provided by AEAS was excellent. This includes prior to departure and during the events themselves. Thank you all!”
What types of events does AEAS organise?
AEAS currently offers three types of events to Australian schools, English language colleges and ancillary service providers
- Australian Schools Exhibitions
- Australian Schools – Education Agent Workshops
- Seminars for Australian schools
From time to time, AEAS will also offer School to School Workshops or seminars in key countries to explore opportunities for new relationships and partnerships. In 2019, such events were held in Shanghai, China and Hanoi, Vietnam.
Australian Schools Exhibitions
AEAS exhibitions are a targeted and cost-effective platform for schools to showcase their unique offerings and connect with international families. These events:
- Position Australian school education as a first-class, globally desirable option.
- Promote Australia as a safe, high-quality destination that leads to success at school, university, and beyond.
- Provide direct access to prospective students and their families, allowing schools to highlight key selling points and build personal connections.
- Support brand visibility in established markets and help schools expand into smaller and emerging markets.
- Include tailored market briefings, focusing specifically on the school sector to support your recruitment efforts with relevant insights.
Education agent workshops
These focused, B2B events offer one-on-one meetings between school representatives and carefully selected agents with experience in the school sector. Workshops:
- Facilitate high-quality, targeted conversations in a time- and cost-effective format.
- Help schools meet National Code of Practice requirements for agent engagement and communication.
- Provide agents with updated information about the Australian education landscape and the benefits of school-aged study in Australia.
- Enhance agent knowledge about participating schools, including entry pathways and place availability.
- Strengthen partnerships, with opportunities to explore and formalise agency agreements.
- Are held at five-star venues and are fully catered
International Education Seminars
- Are held annually in Melbourne, Sydney, Brisbane, Adelaide and Perth
- Provide an update on key school markets and potential and emerging markets
- Present current data showing changes of the past 12 months and outlining any risks on the horizon
- Provide updates on AEAS testing and other services
- Provide an invaluable opportunity for networking with colleagues in the international education field
2025 Event Schedule
Registrations for all 2025 AEAS Australian Schools Events are now open!
NOTE: AEAS will prioritise acceptance of applications from schools registering for both the Education Agent Workshop and Exhibition in the one city, where these are scheduled together.
Australian Schools Events
| LOCATION | DATE | EVENT TYPE | VENUE | COST | REGISTRATIONS |
|---|---|---|---|---|---|
| Phnom Penh, CAMBODIA | Sunday 7 & Monday 8 September 2025 | Exhibition & Agent Workshop |
Hyatt Regency Phnom Penh | $5750 | CLOSED |
| HCMC, VIETNAM | Friday 12 September 2025 | Agent Workshop | Sheraton Grand Opera Saigon | $2500 | CLOSED |
| HCMC, VIETNAM | Saturday 13 September 2025 | Exhibition | Sheraton Grand Opera Saigon | $4750 | CLOSED |
| Hanoi, VIETNAM | Sunday 14 September 2025 | Exhibition | Lotte Hotel Hanoi | $4750 | CLOSED |
| Hanoi, VIETNAM | Tuesday 16 September 2025 | Agent Workshop | Lotte Hotel Hanoi | $2500 | CLOSED |
| Bangkok, THAILAND | Friday 19 September 2025 | Agent Workshop | Marriott Marquis Bangkok | $2500 | CLOSED |
| Bangkok, THAILAND | Saturday 20 September 2025 | Exhibition | Marriott Marquis Bangkok | $4750 | CLOSED |
Australian Schools Events
Following our inaugural events in India in 2024, AEAS is once again collaborating with Acumen (part of Sannam S4) to arrange a series of events and activities to grow awareness of Australian schooling in this burgeoning school sector market.
India is a heavily agent-reliant market, and building relationships with like-minded quality agencies will be crucial to the development of the school sector in its infancy. In order to make this trip as accessible as possible for Australian schools interested in engaging in the Indian market, we have revised the itinerary originally proposed to offer a more streamlined program of agent and parent engagement.
PLEASE NOTE:
- Schools registering for India 2025 commit to participating in all of the activities outlined in the proposed itinerary below.
- The cost for participation in this market engagement event is $8900 AUD.
- International and internal flights, as well as accommodation are not included in the event price.
Proposed itinerary
International Education Seminars for Australian Schools in 2025
Australian Schools International Education Seminars
| LOCATION | DATE | VENUE | REGISTRATIONS |
|---|---|---|---|
| Brisbane, Queensland | Monday 17 November | Brisbane Grammar School | CHECK BACK SOON |
| Sydney, New South Wales | Wednesday 19 November | Kambala | CHECK BACK SOON |
| Melbourne, Victoria | Friday 21 November | TBC | CHECK BACK SOON |
| Adelaide, South Australia | Monday 21 November | Pembroke | CHECK BACK SOON |
| Perth, Western Australia | Wednesday 26 November | TBC | CHECK BACK SOON |
2026 Event Schedule
Registrations for all 2026 AEAS Australian Schools Events will open soon!
NOTE: AEAS will prioritise acceptance of a school’s registration in accordance with clause 2 of the Event Terms and Conditions 2026
Australian Schools Events
MARCH 2026 – Mainland China & Hong Kong
| LOCATION | DATE | EVENT TYPE | VENUE | COST | REGISTRATIONS |
|---|---|---|---|---|---|
| Beijing, CHINA | Saturday 7 March 2026 | Exhibition | JW Marriott Beijing | $4750 | Open Monday 28 July |
| Shanghai, CHINA | Sunday 8 March 2026 | Exhibition | Conrad Shanghai | $4750 | Open Monday 28 July |
| Shanghai, CHINA | Monday 9 March 2026 | Agent Workshop | Conrad Shanghai | $2500 | Open Monday 28 July |
| Guangzhou, CHINA | Saturday 14 March 2026 | Exhibition | Sheraton Guangzhou | $4750 | Open Monday 28 July |
| Hong Kong SAR | Sunday 15 March 2026 | Exhibition | Cordis Hong Kong | $4750 | Open Monday 28 July |
| Hong Kong SAR | Tuesday 17 March 2026 | Agent Workshop | Cordis Hong Kong | $2500 | Open Monday 28 July |
Australian Schools Events
June 2026 – Japan, South Korea, Taiwan & Hong Kong
| LOCATION | DATE | EVENT TYPE | VENUE | COST | REGISTRATIONS |
|---|---|---|---|---|---|
| Tokyo, JAPAN | Thursday 18 June 2026 | Agent Workshop | TBC | $2500 | Open Monday 28 July |
| Seoul, SOUTH KOREA | Saturday 20 June 2026 | Exhibition | Sofitel Ambassador Seoul | $4750 | Open Monday 28 July |
| Seoul, SOUTH KOREA | Monday 22 June 2026 | Agent Workshop | Sofitel Ambassador Seoul | $2500 | Open Monday 28 July |
| Taipei, TAIWAN | Friday 26 June 2026 | Agent Workshop | TBC | $2500 | Open Monday 28 July |
| Taipei, TAIWAN | Saturday 27 June 2026 | Exhibition | TBC | $4750 | Open Monday 28 July |
| Hong Kong SAR | Sunday 28 June 2026 | Exhibition | Cordis Hong Kong | $4750 | Open Monday 28 July |
Australian Schools Events
SEPTEMBER 2026 – CAMBODIA, VIETNAM & THAILAND
| LOCATION | DATE | EVENT TYPE | VENUE | COST | REGISTRATIONS |
|---|---|---|---|---|---|
| Phnom Penh, CAMBODIA | Sunday 6 & Monday 7 September 2026 | Exhibition & Agent Workshop |
Hyatt Regency Phnom Penh | $5950 | Open Monday 28 July |
| HCMC, VIETNAM | Friday 11 September 2026 | Agent Workshop | Sheraton Grand Opera Saigon | $2500 | Open Monday 28 July |
| HCMC, VIETNAM | Saturday 12 September 2026 | Exhibition | Sheraton Grand Opera Saigon | $4750 | Open Monday 28 July |
| Hanoi, VIETNAM | Sunday 13 September 2026 | Exhibition | Lotte Hotel Hanoi | $4750 | Open Monday 28 July |
| Hanoi, VIETNAM | Tuesday 15 September 2026 | Agent Workshop | Lotte Hotel Hanoi | $2500 | Open Monday 28 July |
| Bangkok, THAILAND | Friday 18 September 2026 | Agent Workshop | Marriott Marquis Bangkok | $2500 | Open Monday 28 July |
| Bangkok, THAILAND | Saturday 19 September 2026 | Exhibition | Marriott Marquis Bangkok | $4750 | Open Monday 28 July |
Australian Schools Events
NOVEMBER 2026 – INDIA
India is an emerging opportunity for the Australian school sector. Building on our inaugural familiarisation trip in 2024 and agent engagement in 2025, AEAS will return to India in November 2026 with a series of targeted events in key cities, in partnership with Acumen (part of Sannam S4). This engagement will include events designed to deepen understanding of the school sector and increase awareness among families and education agents.
| LOCATION | DATE | EVENT TYPE | VENUE | COST |
|---|---|---|---|---|
| Key cities in India | November 2026 exact dates TBC |
Exhibitions, Agent Workshops and other stakeholder engagement activities |
TBC | $10,000-$15,000 exact cost TBC |
EXPRESS INTEREST IN OUR 2026 INDIA ENGAGEMENT BY COMPLETING THE FORM
If you are interested in further information please contact [email protected]
International Education Seminars for Australian Schools in 2026
Australian Schools International Education Seminars
If your school is interested in hosting a seminar, please contact [email protected]
| LOCATION | DATE | VENUE |
|---|---|---|
| Brisbane, Queensland | Monday 16 November | TBC |
| Sydney, New South Wales | Wednesday 18 November | TBC |
| Melbourne, Victoria | Friday 20 November | TBC |
| Adelaide, South Australia | Monday 23 November | TBC |
| Perth, Western Australia | Wednesday 25 November | TBC |
