AEAS International Marketing Events for Australian schools
AEAS has organised highly successful international student recruitment events in key source markets for over 30 years.
AEAS events bring together leading Australian schools, quality education agents, and families considering high school study in Australia for their children.
Regular in country visits are an important of Australian schools developing a strong brand in key source markets. AEAS events are specifically designed for the school sector, and offer schools the opportunity to build relationships with education agents, meet new parents and students, and maintain their connections with alumni and past parents.
Australian school specific events also make an important contribution to building the profile of the Australian school sector in key source markets. Individual schools may find their individual marketing efforts to be more effective as a result of combined marketing and promotional efforts.
This was my first time attending an AEAS event and I found it to be very well organised and the AEAS staff friendly and helpful. The families were interested and positive, and I am very hopeful that we will receive further enquiries and enrolments from this event.
The event was obviously highly successful with a great buzz in the room! It was a lovely opportunity to network with schools around Australia too. Thank you!
What types of events does AEAS organise?
AEAS currently offers three types of events to Australian schools, English language colleges and ancillary service providers
- Australian Schools Exhibitions
- Australian Schools – Education Agent Workshops
- Seminars for Australian schools
From time to time, AEAS will also offer School to School Workshops or seminars in key countries to explore opportunities for new relationships and partnerships. In 2019, such events were held in Shanghai, China and Hanoi, Vietnam.
Australian Schools Exhibitions
- Contribute to branding an Australian school education as desirable and first class
- Build the profile of Australia as a high quality, safe destination that leads to successful student outcomes at school, university and in careers
- Provide an opportunity to meet directly with prospective students and parents to discuss your school’s key selling points
- Capitalise on Australian schools’ largest market (China) as well as building a profile in other key markets and smaller and emerging markets
- Provide the opportunity for school representatives to attend market briefings with a specific focus on Australian schools presented by Austrade representatives
- Enable schools to utilise the in-market knowledge presented by Austrade and also held by coorganising education agents (where relevant) and AEAS China staff
Education agent workshops
- Provide an opportunity for business to business one on one meetings between selected education agents
- School representatives and agents share information on the market for school age students to study in Australian schools
- Provide education agents with current information on the system and the quality and benefits of an international education in an Australian school
- Are held at five star venues and fully catered
- Invite school representatives to present to education agents on behalf of participating schools on key topics of interest
International Education Seminars
- Are held annually in Melbourne, Sydney, Brisbane, Adelaide and Perth
- Provide an update on key school markets and potential and emerging markets
- Present current data showing changes of the past 12 months and outlining any risks on the horizon
- Provide updates on AEAS testing and other services
- Provide an invaluable opportunity for networking with colleagues in the international education field
2025 Event Schedule
Registrations for all 2025 AEAS Australian Schools Events are now open!
NOTE: AEAS will prioritise acceptance of applications from schools registering for both the Education Agent Workshop and Exhibition in the one city, where these are scheduled together.
Australian Schools Events
| LOCATION | DATE | EVENT TYPE | VENUE | COST | REGISTRATIONS |
|---|---|---|---|---|---|
| Beijing, CHINA | Saturday 8 March 2025 | Exhibition | JW Marriott Chaoyang | $4750 | REGISTRATIONS CLOSED Please contact [email protected] for more information |
| Shanghai, CHINA | Sunday 9 March 2025 | Exhibition | Conrad Hotel | $4750 | REGISTRATIONS CLOSED Please contact [email protected] for more information |
| Shanghai, CHINA | Monday 10 March 2025 | Agent Workshop | Conrad Hotel | $2500 | REGISTRATIONS CLOSED Please contact [email protected] for more information |
| Guangzhou, CHINA | Saturday 15 March 2025 | Exhibition | Sheraton Hotel | $4750 | REGISTRATIONS CLOSED Please contact [email protected] for more information |
| Hong Kong SAR | Sunday 16 March 2025 | Exhibition | Cordis Hotel, Mongkok | $4750 | FULLY SUBSCRIBED |
Australian Schools Events
| LOCATION | DATE | EVENT TYPE | VENUE | COST | REGISTRATIONS |
|---|---|---|---|---|---|
| Seoul, SOUTH KOREA | Saturday 14 June 2025 | Exhibition | Sofitel Ambassador Seoul | $4750 | 5 PLACES REMAINING NOW OPEN |
| Seoul, SOUTH KOREA | Monday 16 June 2025 | Agent Workshop | Sofitel Ambassador Seoul | $2500 | NOW OPEN |
| Taipei, TAIWAN | Friday 20 June 2025 | Agent Workshop | Grand Hyatt Hotel | $2500 | 5 PLACES REMAINING NOW OPEN |
| Taipei, TAIWAN | Saturday 21 June 2025 | Exhibition | Grand Hyatt Hotel | $4750 | 5 PLACES REMAINING NOW OPEN |
| Hong Kong SAR | Sunday 22 June 2025 | Exhibition | Cordis Hotel, Mongkok | $4750 | 5 PLACES REMAINING NOW OPEN |
Australian Schools Events
| LOCATION | DATE | EVENT TYPE | VENUE | COST | REGISTRATIONS |
|---|---|---|---|---|---|
| Phnom Penh, CAMBODIA | Sunday 7 & Monday 8 September 2025 | Exhibition & Agent Workshop |
TBC | $5750 | NOW OPEN |
| HCMC, VIETNAM | Friday 12 September 2025 | Agent Workshop | TBC | $2500 | NOW OPEN |
| HCMC, VIETNAM | Saturday 13 September 2025 | Exhibition | TBC | $4750 | NOW OPEN |
| Hanoi, VIETNAM | Sunday 14 September 2025 | Exhibition | TBC | $4750 | NOW OPEN |
| Hanoi, VIETNAM | Tuesday 16 September 2025 | Agent Workshop | TBC | $2500 | NOW OPEN |
| Bangkok, THAILAND | Friday 19 September 2025 | Agent Workshop | TBC | $2500 | NOW OPEN |
| Bangkok, THAILAND | Saturday 20 September 2025 | Exhibition | TBC | $4750 | NOW OPEN |
Australian Schools Events
Following our inaugural events in India in 2024, AEAS is once again collaborating with Acumen (part of Sannam S4) to arrange a series of events and activities to grow awareness of Australian schooling in this burgeoning school sector market.
India is a heavily agent-reliant market, and building relationships with like-minded quality agencies will be crucial to the development of the school sector in its infancy. For this reason we have chosen to bundle the Agent Workshop and Parent Exhibitions in each city in 2025, as these events are complementary and their objectives work in tandem.
NOTE: Schools wishing to participate in only one event type in either city must contact [email protected] to arrange a discussion before proceeding to register.
| LOCATION | DATES | EVENT TYPE | COST | REGISTRATION |
|---|---|---|---|---|
| MUMBAI | Friday 7 November Saturday 8 November |
Agent Workshop Parent Exhibition |
$7000 | NOW OPEN |
| NEW DELHI | Sunday 9 November Monday 10 November |
Agent Workshop Parent Exhibition |
$7000 | NOW OPEN |
