Recruiting international students is a competitive business.

Establishing your school’s brand in a new source market can be tricky and expensive, especially if you don’t understand the nuances of each market and audience. Success requires a long-term commitment of time and money to build brand recognition, develop agent relationships, and generate positive brand sentiment.

COVID-19 has again highlighted the need for Australian schools to adopt an agile and innovative approach to recruiting international students. As competitors in other destination countries increasingly turn to highly sophisticated digital marketing for student recruitment, Australian schools must act quickly to ensure they are not left behind.

In response to the challenges of post-COVID student recruitment, AEAS has developed a series of digital marketing packages enabling Australian schools to leverage our strong international brand recognition, while also harnessing our expertise in executing highly successful integrated marketing campaigns in key source markets.

Backed by 35 years of experience and insight, AEAS Digital Marketing Packages offer Australian schools an opportunity to grow their brand in existing markets, and establish a presence in emerging markets. With 80% of CRICOS registered schools using AEAS services, we know what your customers look like, and where to find them.