AEAS International Marketing Events for Australian schools
AEAS has organised highly successful international student recruitment events in key source markets for over 35 years.
For 35 years, AEAS has supported Australian schools in connecting with quality education agents and international families across key source markets. Our in-country marketing events offer invaluable opportunities for schools to share their stories, build meaningful relationships, and inspire confidence in families considering an Australian education for their children.
Building trust through direct engagement
Successful international student programs are built on strong relationships—grounded in trust, understanding, and consistency. Regularly visiting markets in person allows schools to deepen existing connections and foster new ones with education agents, alumni, current and past parents and local schools. AEAS events help your school stand out in an increasingly competitive global landscape, while also contributing to the strength and visibility of the Australian school sector as a whole.
I really enjoyed the Hong Kong Exhibition.The families were of high quality, and we had some great conversations. It was a very productive and positive experience overall.
“The whole experience across the 4 cities was fantastic. The organisation and information provided by AEAS was excellent. This includes prior to departure and during the events themselves. Thank you all!”
What types of events does AEAS organise?
AEAS currently offers three types of events to Australian schools, English language colleges and ancillary service providers
- Australian Schools Exhibitions
- Australian Schools – Education Agent Workshops
- Seminars for Australian schools
From time to time, AEAS will also offer School to School Workshops or seminars in key countries to explore opportunities for new relationships and partnerships. In 2019, such events were held in Shanghai, China and Hanoi, Vietnam.
Australian Schools Exhibitions
AEAS exhibitions are a targeted and cost-effective platform for schools to showcase their unique offerings and connect with international families. These events:
- Position Australian school education as a first-class, globally desirable option.
- Promote Australia as a safe, high-quality destination that leads to success at school, university, and beyond.
- Provide direct access to prospective students and their families, allowing schools to highlight key selling points and build personal connections.
- Support brand visibility in established markets and help schools expand into smaller and emerging markets.
- Include tailored market briefings, focusing specifically on the school sector to support your recruitment efforts with relevant insights.
Education agent workshops
These focused, B2B events offer one-on-one meetings between school representatives and carefully selected agents with experience in the school sector. Workshops:
- Facilitate high-quality, targeted conversations in a time- and cost-effective format.
- Help schools meet National Code of Practice requirements for agent engagement and communication.
- Provide agents with updated information about the Australian education landscape and the benefits of school-aged study in Australia.
- Enhance agent knowledge about participating schools, including entry pathways and place availability.
- Strengthen partnerships, with opportunities to explore and formalise agency agreements.
- Are held at five-star venues and are fully catered
International Education Seminars
- Are held annually in Melbourne, Sydney, Brisbane, Adelaide and Perth
- Provide an update on key school markets and potential and emerging markets
- Present current data showing changes of the past 12 months and outlining any risks on the horizon
- Provide updates on AEAS testing and other services
- Provide an invaluable opportunity for networking with colleagues in the international education field
International Education Seminars for Australian Schools in 2025
Australian Schools International Education Seminars
| LOCATION | DATE | VENUE | REGISTRATIONS |
|---|---|---|---|
| Brisbane, Queensland | Monday 17 November 2025 | Brisbane Grammar School | REGISTER NOW! |
| Sydney, New South Wales | Wednesday 19 November 2025 | Kambala | REGISTER NOW! |
| Adelaide, South Australia | Monday 24 November 2025 | Pembroke | REGISTER NOW! |
| Melbourne, Victoria | Thursday 27 November 2025 | Carey Baptist Grammar School | REGISTER NOW! |
| Perth, Western Australia | Tuesday 17 February 2026 | Hale School | REGISTER NOW! |
2026 Event Schedule
Registrations for all 2026 AEAS Australian Schools Events are now open!
NOTE: AEAS will prioritise acceptance of a school’s registration in accordance with clause 2 of the Event Terms and Conditions 2026
Australian Schools Events
MARCH 2026 – Mainland China & Hong Kong
| LOCATION | DATE | EVENT TYPE | VENUE | COST | REGISTRATIONS |
|---|---|---|---|---|---|
| Beijing, CHINA | Saturday 7 March 2026 | Exhibition | JW Marriott Beijing | $4750 | FULLY SUBSCRIBED Please contact [email protected] to be waitlisted |
| Shanghai, CHINA | Sunday 8 March 2026 | Exhibition | Conrad Shanghai | $4750 | FULLY SUBSCRIBED Please contact [email protected] to be waitlisted |
| Shanghai, CHINA | Monday 9 March 2026 | Agent Workshop | Conrad Shanghai | $2500 | FULLY SUBSCRIBED Please contact [email protected] to be waitlisted |
| Guangzhou, CHINA | Saturday 14 March 2026 | Exhibition | Sheraton Guangzhou | $4750 | 2 places remaining NOW OPEN |
| Hong Kong SAR | Sunday 15 March 2026 | Exhibition | Cordis Hong Kong | $4750 | FULLY SUBSCRIBED Please contact [email protected] to be waitlisted |
| Hong Kong SAR | Tuesday 17 March 2026 | Agent Workshop | Cordis Hong Kong | $2500 | FULLY SUBSCRIBED Please contact [email protected] to be waitlisted |
Australian Schools Events
JUNE 2026 – Japan, South Korea, Taiwan & Hong Kong
| LOCATION | DATE | EVENT TYPE | VENUE | COST | REGISTRATIONS |
|---|---|---|---|---|---|
| Tokyo, JAPAN | Thursday 18 June 2026 | Agent Workshop | Hyatt Regency Tokyo | $2500 | NOW OPEN |
| Seoul, SOUTH KOREA | Saturday 20 June 2026 | Exhibition | Sofitel Ambassador Seoul | $4750 | NOW OPEN |
| Seoul, SOUTH KOREA | Monday 22 June 2026 | Agent Workshop | Sofitel Ambassador Seoul | $2500 | NOW OPEN |
| Taipei, TAIWAN | Friday 26 June 2026 | Agent Workshop | Grand Hyatt Taipei | $2500 | NOW OPEN |
| Taipei, TAIWAN | Saturday 27 June 2026 | Exhibition | Grand Hyatt Taipei | $4750 | NOW OPEN |
| Hong Kong SAR | Sunday 28 June 2026 | Exhibition | Cordis Hong Kong | $4750 | NOW OPEN |
Australian Schools Events
SEPTEMBER 2026 – CAMBODIA, VIETNAM & THAILAND
| LOCATION | DATE | EVENT TYPE | VENUE | COST | REGISTRATIONS |
|---|---|---|---|---|---|
| Phnom Penh, CAMBODIA | Sunday 6 & Monday 7 September 2026 | Exhibition & Agent Workshop |
Hyatt Regency Phnom Penh | $5950 | NOW OPEN |
| HCMC, VIETNAM | Friday 11 September 2026 | Agent Workshop | Sheraton Grand Opera Saigon | $2500 | NOW OPEN |
| HCMC, VIETNAM | Saturday 12 September 2026 | Exhibition | Sheraton Grand Opera Saigon | $4750 | NOW OPEN |
| Hanoi, VIETNAM | Sunday 13 September 2026 | Exhibition | Lotte Hotel Hanoi | $4750 | NOW OPEN |
| Hanoi, VIETNAM | Tuesday 15 September 2026 | Agent Workshop | Lotte Hotel Hanoi | $2500 | NOW OPEN |
| Bangkok, THAILAND | Friday 18 September 2026 | Agent Workshop | Marriott Marquis Bangkok | $2500 | NOW OPEN |
| Bangkok, THAILAND | Saturday 19 September 2026 | Exhibition | Marriott Marquis Bangkok | $4750 | NOW OPEN |
Australian Schools Events
NOVEMBER 2026 – INDIA
India is an emerging opportunity for the Australian school sector. Building on our inaugural familiarisation trip in 2024 and agent engagement in 2025, AEAS will return to India in November 2026 with a series of targeted events in key cities, in partnership with Acumen (part of Sannam S4). This engagement will include events designed to deepen understanding of the school sector and increase awareness among families and education agents.
| LOCATION | DATE | EVENT TYPE | VENUE | COST |
|---|---|---|---|---|
| Key cities in India | November 2026 exact dates TBC |
Exhibitions, Agent Workshops and other stakeholder engagement activities |
TBC | $10,000-$15,000 exact cost TBC |
EXPRESS INTEREST IN OUR 2026 INDIA ENGAGEMENT BY COMPLETING THE FORM
If you are interested in further information please contact [email protected]
International Education Seminars for Australian Schools in 2026
Australian Schools International Education Seminars
If your school is interested in hosting a seminar, please contact [email protected]
| LOCATION | DATE | VENUE |
|---|---|---|
| Brisbane, Queensland | Monday 16 November | TBC |
| Sydney, New South Wales | Wednesday 18 November | TBC |
| Melbourne, Victoria | Friday 20 November | TBC |
| Adelaide, South Australia | Monday 23 November | TBC |
| Perth, Western Australia | Wednesday 25 November | TBC |
