AEAS International Marketing Events for Australian schools
AEAS has organised highly successful international student recruitment events in key source markets for over 30 years.
AEAS events bring together leading Australian schools, quality education agents, and families considering high school study in Australia for their children.
Regular in country visits are an important of Australian schools developing a strong brand in key source markets. AEAS events are specifically designed for the school sector, and offer schools the opportunity to build relationships with education agents, meet new parents and students, and maintain their connections with alumni and past parents.
Australian school specific events also make an important contribution to building the profile of the Australian school sector in key source markets. Individual schools may find their individual marketing efforts to be more effective as a result of combined marketing and promotional efforts.
This was my first time attending an AEAS event and I found it to be very well organised and the AEAS staff friendly and helpful. The families were interested and positive, and I am very hopeful that we will receive further enquiries and enrolments from this event.
The event was obviously highly successful with a great buzz in the room! It was a lovely opportunity to network with schools around Australia too. Thank you!
What types of events does AEAS organise?
AEAS currently offers three types of events to Australian schools, English language colleges and ancillary service providers
- Australian Schools Exhibitions
- Australian Schools – Education Agent Workshops
- Seminars for Australian schools
From time to time, AEAS will also offer School to School Workshops or seminars in key countries to explore opportunities for new relationships and partnerships. In 2019, such events were held in Shanghai, China and Hanoi, Vietnam.
Australian Schools Exhibitions
- Contribute to branding an Australian school education as desirable and first class
- Build the profile of Australia as a high quality, safe destination that leads to successful student outcomes at school, university and in careers
- Provide an opportunity to meet directly with prospective students and parents to discuss your school’s key selling points
- Capitalise on Australian schools’ largest market (China) as well as building a profile in other key markets and smaller and emerging markets
- Provide the opportunity for school representatives to attend market briefings with a specific focus on Australian schools presented by Austrade representatives
- Enable schools to utilise the in-market knowledge presented by Austrade and also held by coorganising education agents (where relevant) and AEAS China staff
Education agent workshops
- Provide an opportunity for business to business one on one meetings between selected education agents
- School representatives and agents share information on the market for school age students to study in Australian schools
- Provide education agents with current information on the system and the quality and benefits of an international education in an Australian school
- Are held at five star venues and fully catered
- Invite school representatives to present to education agents on behalf of participating schools on key topics of interest
International Education Seminars
- Are held annually in Melbourne, Sydney, Brisbane, Adelaide and Perth
- Provide an update on key school markets and potential and emerging markets
- Present current data showing changes of the past 12 months and outlining any risks on the horizon
- Provide updates on AEAS testing and other services
- Provide an invaluable opportunity for networking with colleagues in the international education field
2025 Event Schedule
Registrations for all 2025 AEAS Australian Schools Events are now open!
NOTE: AEAS will prioritise acceptance of applications from schools registering for both the Education Agent Workshop and Exhibition in the one city, where these are scheduled together.
Australian Schools Events
| LOCATION | DATE | EVENT TYPE | VENUE | COST | REGISTRATIONS |
|---|---|---|---|---|---|
| Phnom Penh, CAMBODIA | Sunday 7 & Monday 8 September 2025 | Exhibition & Agent Workshop |
Hyatt Regency Phnom Penh | $5750 | CLOSED |
| HCMC, VIETNAM | Friday 12 September 2025 | Agent Workshop | Sheraton Grand Opera Saigon | $2500 | CLOSED |
| HCMC, VIETNAM | Saturday 13 September 2025 | Exhibition | Sheraton Grand Opera Saigon | $4750 | CLOSED |
| Hanoi, VIETNAM | Sunday 14 September 2025 | Exhibition | Lotte Hotel Hanoi | $4750 | CLOSED |
| Hanoi, VIETNAM | Tuesday 16 September 2025 | Agent Workshop | Lotte Hotel Hanoi | $2500 | CLOSED |
| Bangkok, THAILAND | Friday 19 September 2025 | Agent Workshop | Marriott Marquis Bangkok | $2500 | CLOSED |
| Bangkok, THAILAND | Saturday 20 September 2025 | Exhibition | Marriott Marquis Bangkok | $4750 | CLOSED |
Australian Schools Events
Following our inaugural events in India in 2024, AEAS is once again collaborating with Acumen (part of Sannam S4) to arrange a series of events and activities to grow awareness of Australian schooling in this burgeoning school sector market.
India is a heavily agent-reliant market, and building relationships with like-minded quality agencies will be crucial to the development of the school sector in its infancy. For this reason we have chosen to bundle the Agent Workshop and Parent Exhibitions in each city in 2025, as these events are complementary and their objectives work in tandem.
NOTE: Schools wishing to participate in only one event type in either city must contact [email protected] to arrange a discussion before proceeding to register.
| LOCATION | DATES | EVENT TYPE | COST | REGISTRATION |
|---|---|---|---|---|
| MUMBAI | Friday 7 November Saturday 8 November |
Agent Workshop Parent Exhibition |
$7000 | NOW OPEN |
| NEW DELHI | Sunday 9 November Monday 10 November |
Parent Exhibition Agent Workshop |
$7000 | NOW OPEN |
2025 Australian School Seminars
Australian Schools International Education Seminars
| LOCATION | DATE | VENUE | REGISTRATIONS |
|---|---|---|---|
| Brisbane, Queensland | Monday 17 November | Brisbane Grammar School | CHECK BACK SOON |
| Sydney, New South Wales | Wednesday 19 November | Kambala | CHECK BACK SOON |
| Melbourne, Victoria | Friday 21 November | TBC | CHECK BACK SOON |
| Adelaide, South Australia | Monday 21 November | Pembroke | CHECK BACK SOON |
| Perth, Western Australia | Wednesday 26 November | TBC | CHECK BACK SOON |
2026 Event Schedule
Registrations for 2026 AEAS Australian Schools Events will open in July 2025!
NOTE: AEAS will prioritise acceptance of applications from schools registering for both the Education Agent Workshop and Exhibition in the one city, where these are scheduled together.
Australian Schools Events
MARCH 2026 – Mainland China & Hong Kong (confirmed schedule)
| LOCATION | DATE | EVENT TYPE | VENUE | COST |
|---|---|---|---|---|
| Beijing, CHINA | Saturday 7 March 2026 | Exhibition | JW Marriott Beijing | $4750 |
| Shanghai, CHINA | Sunday 8 March 2026 | Exhibition | Conrad Shanghai | $4750 |
| Shanghai, CHINA | Monday 9 March 2026 | Agent Workshop | Conrad Shanghai | $2500 |
| Guangzhou, CHINA | Saturday 14 March 2026 | Exhibition | Sheraton Guangzhou | $4750 |
| Hong Kong SAR | Sunday 15 March 2026 | Exhibition | Cordis Hong Kong | $4750 |
| Hong Kong SAR | Tuesday 17 March 2026 | Agent Workshop | Cordis Hong Kong | $2500 |
Australian Schools Events
June 2026 – Japan, South Korea, Taiwan & Hong Kong (to be confirmed)
| LOCATION | DATE | EVENT TYPE | VENUE | COST |
|---|---|---|---|---|
| Tokyo, JAPAN | Thursday 11 June 2026 | Agent Workshop | TBC | $2500 |
| Seoul, SOUTH KOREA | Saturday 13 June 2026 | Exhibition | Sofitel Ambassador Seoul | $4750 |
| Seoul, SOUTH KOREA | Monday 15 June 2026 | Agent Workshop | Sofitel Ambassador Seoul | $2500 |
| Taipei, TAIWAN | Thursday 18 or Friday 19 June 2026 | Agent Workshop | Grand Hyatt Taipei | $2500 |
| Taipei, TAIWAN | Saturday 20 June 2026 | Exhibition | Grand Hyatt Taipei | $4750 |
| Hong Kong SAR | Sunday 21 June 2026 | Exhibition | Cordis Hong Kong | $4750 |
Australian Schools Events
SEPTEMBER 2026 – CAMBODIA, VIETNAM & THAILAND (to be confirmed)
| LOCATION | DATE | EVENT TYPE | VENUE | COST |
|---|---|---|---|---|
| Phnom Penh, CAMBODIA | Sunday 6 & Monday 7 September 2026 | Exhibition & Agent Workshop |
Hyatt Regency Phnom Penh | $5950 |
| HCMC, VIETNAM | Friday 11 September 2026 | Agent Workshop | Sheraton Grand Opera Saigon | $2500 |
| HCMC, VIETNAM | Saturday 12 September 2026 | Exhibition | Sheraton Grand Opera Saigon | $4750 |
| Hanoi, VIETNAM | Sunday 13 September 2026 | Exhibition | Lotte Hotel Hanoi | $4750 |
| Hanoi, VIETNAM | Tuesday 15 September 2026 | Agent Workshop | Lotte Hotel Hanoi | $2500 |
| Bangkok, THAILAND | Friday 18 September 2026 | Agent Workshop | Marriott Marquis Bangkok | $2500 |
| Bangkok, THAILAND | Saturday 19 September 2026 | Exhibition | Marriott Marquis Bangkok | $4750 |
